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There are plenty of internet marketing tools which are used by SEO experts today, which help them in carrying out SEO plans for their clients. If you are planning to hire an SEO specialist or an SEO firm, it would be advisable to have an idea about what these tools are so that you would know how they help SEO experts in coming up with strategies that can be used for optimizing various types of websites. Here is a list of some of the internet marketing tools which SEO experts use.
Keyword Tools
These tools help SEO experts in determining which words and phrases can provide a certain website with the best search traffic results. Aside from providing a list of keywords, this type of internet marketing tool can also provide analytical data, which provide details on how often people search for specific terms as well as how much traffic a certain term can generate.
Back-Link Checkers or Link Popularity Checkers
This type of tool helps in determining which are external websites link to or provide hyperlinks to a certain website. This is helpful since the more back links a site has, the better rankings it would have on search engines.
Analytical Tools
Analytical tools are internet marketing tools which help in calculating the success rate of internet marketing campaigns, SEO plans and other marketing initiatives. These are often used by SEO experts to determine how much change in traffic a website is getting after implementing a particular SEO plan.