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Anyone out there who is currently launching their first website, whether for their small business or for a personal project, and who can’t decide what kind of wordpress theme to go for, needs to consider these seven points:
(1) What is the Purpose of Your Blog? - If you are hoping to make some cash out of your blog or to use if for professional reasons then you will need to think long and hard about getting yourself a premium, custom or paid theme rather than one of the free alternatives. This will make certain that your website looks as professional as possible.
(2) Will It Be Unique? - If you do decide on a popular Wordpress theme that is free to download, or even on purchasing one of the paid for themes that is also popular, then you should be prepared for the chance that your site will end up looking a lot like other people’s sites that you come across on the internet. This might not be ideal if you are trying to make your business stand out.
(3) Will Your New Theme be Optimized for SEO? - If it is free to download then there is a good chance it won’t be. If you’re good with CSS and HTML this shouldn’t cause you too many problems, but if you are unsure about SEO it might be worth investing in premium themes that are already designed with SEO in mind.
(4) Does the Theme have the Correct Framework for Your Monetization Plans? - If you plan for your site to make money out of Adsense, or out of banner ads and text links then you will need to buy themes which make room for these kinds of adverts and advert formats.
(5) Is there a Good Support Service that Comes with the Theme? - A lot of times it is worth spending a bit of money to get a premium theme simply because it will mean you get support from the theme designer. Always go for this option if you have no coding knowledge.
(6) Does Your Business Logo Go with the Theme? - If the theme you like only comes in one or two colours then you better make sure that those colours go with your company logo or the colour scheme of your business. If it doesn’t, get a different theme.
(7) Will the Theme You are Buying Work with Widgets? - If you want to fool around with sidebars and you have no experience of coding then you’re going to need to insert widgets into the theme. Buy a theme that is widget ready.
Alex is a freelance journalist and financial blogger. He loves to write about baseball and jazz but spends most of his days writing about mortgages and umbrella companies .